User Testing and Research

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While finishing up my app I conducted some user testing on two different people who fall into my target audience. Both testers used the app prototype in invision alone and made notes based on their experience. Then I walked through the app with them and we talked about its different features. User testing helped me to refine the features and the design of a the app.

I also conducted an “object analysis” to learn more about what kinds of cleaning products my target audience owns and uses so I could be more aware of what kinds of products they would be using the app for. For this I was “let loose” in the bathroom of one of a member of my target audience who had served as a reference for the persona development. I compiled a list ( and some pictures) of what products they owned and used.

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I learned that one bathroom can hold a ton of cleaning products…
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Notes from user testing

Project Phase 2: Elevator Pitch

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About 2 billion tons of soap, cosmetics, and cleaning products are washed down the drain yearly, creating dangerous levels of pollution in waterways around the world. By using all-natural, environmentally friendly cleaning and beauty products you can not only help to reduce this source of water pollution, but also save money and improve your health. In order to help people change their use and understanding of cleaning products, I am making an app that creates a community around making sustainable and healthy choices for beauty and cleaning products.

The app will allow users to evaluate their current product usage and get personalized suggestions, advice, and recipes for all-natural, healthy, and sustainable alternatives based on the users needs, preferences and lifestyle.

Continuing Ideas

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Detox Beauty App: Recipe creator app, comes preloaded with recipes to make all natural soaps and beauty products, allows you to formulate your own recipes with soap/lye calculator and other tools.  Users can take pictures and share your recipes through email and Twitter, and can also upload your own recipes and tips to the recipe database at the website.

Down the Drain Guerrilla Campaign:  A guerrilla campaign in public bathrooms of college campuses (possibly spreading to other locations) where messages are displayed in the sinks and drains. Will raise awareness and lead people to the website, campaign, and events.

4 Month Detox Your Drain Campaign: 1 Personal Care, 2 Makeup & Beauty, 3 Household, 4 Medication Disposal, possibly social media driven with ties to the website.

Detox Your Drain Website: A Detox Your Drain Website with info, tips, recipes, and your imprint’ survey.

DIY Event: DIY Soap & Beauty Product Party a social, fun event, hosted on college campus, get to make stuff and get free stuff, to introduce young people to the idea.

Project Partnership

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Thank you to my project partners, Alanoud and Mona, you guys were awesome!!

The biggest challenge I think we faced as a team was creating connections between our diverse topics. I think we found a good solution to this in focusing on what our target audiences shared rather than the topics themselves.

Sharing personas broadened my idea of my target audience. By incorporating my partners’ personas I had to take into account a younger and more global audience than I was originally thinking of.

I think that if we could do this project again the only improvement I would make would be to go a little more in depth with the the idea of making my book more suitable for a global audience. I spent time working on making my book appeal to the generally younger age of my partners’ personas, but I feel that I could have taken the fact that their personas were from a different culture and country more into account.

Overall, though the partnership was fun and really helped to stretch this project and make it something very unique.